About Us
Our Story
The Root Veda was born from a simple idea — to bring food closer to its source. In a world of mass production and loss of authenticity, we wanted to celebrate India’s farming heritage and ensure farmers’ work reaches homes with pride.
We started by sourcing five unique varieties of rice from passionate farmers across India — each with a story of soil, tradition and care. As our network grew, we extended our collection to pulses, grains and lentils, all selected for purity, flavor and traceability.
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We’re not just a food brand.
We’re a bridge — connecting the wisdom of our farmers to the nourishment of your family.
Vision
To reconnect people with pure, honest, and traceable food — bridging the gap between India’s farmers and modern families through sustainable, fair and transparent sourcing.
We envision a future where every grain tells a story of integrity, and every meal supports the hands that feed us.
Mission
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To source directly from Indian farmers, ensuring fair compensation and ethical practices.
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To preserve traditional rice, pulses and grains that are part of India’s agricultural heritage.
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To deliver clean, authentic food that nourishes families while protecting the earth.
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To educate consumers about the value of knowing where their food comes from and how it’s grown.
Our mission is not just to sell — but to build trust, traceability and respect for the entire farm-to-table journey.
Our Philosophy
At The Root Veda, we live by three guiding principles:
Rooted in Integrity
We stay true to the land, the farmer and the food — always.
Sourced with Purpose
Every partnership is fair and transparent. Every product, ethically grown.
Shared with Love
We believe food unites families — and every grain we deliver carries that intention.
Founders Note
The Root Veda is more than a brand — it’s a part of my family’s healing journey. It’s built on love, resilience, and the belief that what we eat has the power to change our lives.
Every pack we share is a step towards mindful eating, conscious living, and gratitude for those who grow our food.